Today, consumers expect personalised products delivered in a purchase process focused on their individual needs.
What does this mean for eyewear? It means using interactive technology to quickly identify individual needs and create personalised eyewear for each consumer – even a customised lens design. And it means integrating this technology into a distinctive purchase experience that consumers will remember, talk about, and return to enjoy again.
Frame styles change, lens options change, but what about the basic eyewear purchase experience? It is time to evolve your service and your product offerings to set your business apart and focus on the opportunities afforded by evolving the consumer experience itself.
i.Pilot is a PDA based dispensing system that makes it easier to obtain the right lifestyle information from consumers. Consumers experience a unique dispensing process and enjoy the benefits of lenses selected for the way they live.
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A PDA based dispensing system |